Sans Normal Vemag 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Marlin Sans', 'Marlin Soft', and 'Marzano' by FontMesa; 'Urania' by Hoftype; 'Glence' by Nine Font; and 'Nimbus Sans Round' by URW Type Foundry (names referenced only for comparison).
Keywords: ui, branding, advertising, signage, packaging, modern, friendly, clean, approachable, energetic, approachability, clarity, modernity, motion, rounded, humanist, oblique, smooth, open counters.
A rounded, oblique sans with smooth curves and softly finished terminals. The letterforms are built from simple geometric strokes but keep a gentle humanist rhythm, with open apertures and generously rounded bowls. Strokes stay largely even and the overall color is steady, while the slant adds forward motion. Uppercase shapes are broad and clear, and the lowercase shows a compact, readable structure with uncomplicated forms and a straightforward, contemporary numeral set.
It works well for interface labels, product branding, and marketing copy where a clean sans is desired but with added motion from the slant. The rounded construction and open counters also make it suitable for headings, short paragraphs, and wayfinding or signage where quick recognition matters.
The overall tone feels modern and approachable, with a friendly softness that avoids harsh edges. The oblique posture adds energy and momentum, giving it a dynamic, conversational feel suited to contemporary branding and interface contexts.
The design appears intended as a contemporary, friendly italic sans that balances geometric simplicity with humanist readability. It aims to provide a lively, modern voice without sacrificing clarity in continuous text.
The shapes prioritize clarity over ornament: round letters stay smooth and stable, diagonals feel purposeful, and counters remain open at text sizes. The italic style reads as an intentional oblique design rather than a purely calligraphic construction, keeping the texture consistent across mixed-case settings.