Sans Normal Velow 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Noche' by 38-lineart, 'Mazzard' and 'Mazzard Soft' by Pepper Type, and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: ui text, app design, brand voice, editorial, packaging, friendly, casual, modern, approachable, lively, friendly italic, readable ui, modern tone, rounded, soft, slanted, humanist, open.
A rounded sans with a consistent rightward slant and smooth, low-contrast strokes. Forms are built from soft curves and generous apertures, with subtly tapered joins and rounded terminals that keep the texture even in running text. The lowercase shows a single-storey a and g, compact bowls, and a slightly springy rhythm that reads more humanist than geometric. Numerals and capitals follow the same softened construction, producing a cohesive, gently informal color on the page.
Well suited to interface typography, onboarding screens, and product copy where a friendly, modern tone is desired. It can also work for branding, lifestyle packaging, and editorial callouts or short paragraphs where an italic voice is needed without becoming decorative.
The overall tone is warm and easygoing, with an energetic italic posture that feels conversational rather than formal. Rounded endings and open shapes give it a friendly, approachable presence suited to contemporary, people-centered communication.
The design appears intended to provide an italic sans that stays highly readable while adding warmth and motion. Its rounded construction and open forms suggest a focus on friendly communication and contemporary digital use.
In the sample text, the slanted construction remains stable across sizes, and the open counters help preserve clarity. The letterforms avoid sharp corners, favoring smooth transitions that create a clean, continuous flow in longer passages.