Print Upmum 5 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: packaging, posters, children’s media, social graphics, craft branding, friendly, playful, casual, hand-drawn, approachable, handmade feel, approachability, casual readability, youthful tone, informal display, rounded, bouncy, monoline, soft, quirky.
A rounded, hand-drawn print style with monoline strokes and gently uneven curves that mimic marker or felt-tip lettering. Terminals are soft and slightly blunted, with subtle wobble and natural irregularities in stroke direction and spacing. Capitals are simple and open, while lowercase forms keep a tidy, readable structure; counters are generous and shapes lean toward circularity. Figures are similarly rounded and informal, matching the letterforms with consistent stroke thickness and an easy rhythm.
Well suited to short-to-medium text in cheerful contexts such as packaging, posters, classroom materials, children’s books, and social media graphics. It also works nicely for brand touchpoints that want an informal, handcrafted feel—labels, invitations, headings, and pull quotes—where friendliness and readability are more important than typographic neutrality.
The overall tone is warm and personable, with a lighthearted, kid-friendly charm. Its imperfect, drawn-by-hand texture communicates informality and approachability rather than precision or formality.
The design appears intended to capture the spontaneity of everyday handwriting while staying clean enough for general-purpose display use. It balances playful irregularity with consistent stroke weight and open shapes to remain legible across common headline and UI-style sizes.
Distinctive, simplified forms (such as single-storey-style lowercase shapes and rounded, open bowls) help maintain clarity at display sizes while preserving the hand-rendered character. The width varies naturally from glyph to glyph, reinforcing the casual, handwritten cadence.