Sans Normal Onkup 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Flaco' by Letter Edit, 'Trade Gothic Next' by Linotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, signage, ui labels, branding, modern, confident, clean, neutral, utilitarian, clarity, impact, neutrality, modernity, utility, geometric, smooth, even, sturdy, high clarity.
This is a heavy, clean sans with largely geometric construction and smooth, continuous curves. Round letters like C, O, and Q read as near-circular with generous counters, while straight-sided forms (E, F, H, N) use even, thick strokes and crisp joins. Terminals are predominantly flat and squared-off, and curves transition without visible contrast changes, producing a stable, uniform color in text. Lowercase shows a straightforward, contemporary skeleton with compact apertures and a sturdy, single-storey a and g; the numerals are wide and rounded, with an open-top 4 and a simple, vertical 1.
It works best for headlines and short blocks where strong presence and quick recognition matter, such as posters, signage, and product or brand wordmarks. The sturdy shapes and clear counters also suit UI labels and navigation elements, especially when a firm, modern voice is desired.
The overall tone is modern and pragmatic, with a confident, no-nonsense presence. Its weight and simplified geometry give it a slightly industrial, signage-like directness while staying neutral enough for broad use.
The design appears intended as a straightforward, high-impact sans that prioritizes clarity and solidity. Its geometric rounds, flat terminals, and consistent stroke behavior suggest an emphasis on dependable legibility and a contemporary, functional aesthetic.
Spacing and proportions feel intentionally even, giving lines of text a consistent rhythm at display sizes. Several letters lean toward geometric symmetry (notably O/Q and the broad bowls in B/P/R), which reinforces a contemporary, constructed feel.