Sans Normal Ohbab 10 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'BR Segma' by Brink, 'Gotham' by Hoefler & Co., and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, athletic, impact, clarity, approachability, modernity, rounded, geometric, compact apertures, blunt terminals, high legibility.
A heavy, rounded sans with largely geometric construction and smooth, continuous curves. Strokes are sturdy and even, with blunt terminals and softly squared joins that keep the shapes compact and dense. Counters are generous but somewhat enclosed in letters like a, e, and s, while round letters (o, c, g) read as clean ellipses; overall spacing and rhythm feel steady and deliberate. The numerals match the letterforms with thick strokes and simple, open silhouettes that stay clear at large display sizes.
Best suited to display roles where strong presence and quick recognition matter, such as headlines, brand marks, packaging callouts, and large-format signage. It can also work for short UI labels or navigation elements when a robust, friendly tone is desired, though the dense weight suggests using ample size and spacing for longer text.
The tone is upbeat and dependable, combining a friendly roundness with a strong, no-nonsense weight. It feels contemporary and approachable rather than formal, with an energetic presence suited to attention-grabbing headlines.
The design appears intended as a contemporary, high-impact sans that stays friendly through rounded geometry and compact, sturdy shapes. It prioritizes clarity and uniformity for prominent reading distances and bold typographic statements.
The lowercase shows a single-storey a and g, reinforcing an informal, modern voice. Curves and straight segments are balanced in a way that keeps the texture even across long lines, and the bold weight emphasizes impact over delicacy.