Sans Normal Apkom 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype; 'Matahari Sans' and 'Radiate Sans' by Studio Sun; and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: ui text, web content, product design, editorial, signage, clean, modern, friendly, neutral, technical, legibility, neutral branding, everyday usability, modern clarity, rounded, open apertures, humanist, soft corners, even rhythm.
A clean sans with gently rounded construction and even stroke color. Curves are smooth and circular-leaning, while terminals tend toward softened, subtly angled cuts rather than sharp points. Counters are open and generous, with clear apertures in letters like “e,” “c,” and “s,” supporting a steady, readable texture. Uppercase forms feel straightforward and geometric, while the lowercase shows mild humanist influence in shapes such as the double-storey “a,” the looped “g,” and the compact, uncluttered “r.” Numerals are simple and highly legible, with rounded bowls and restrained, consistent detailing.
Well-suited to UI and web typography where consistent rhythm and open counters help at smaller sizes. Its smooth, modern forms also fit product branding, editorial subheads and body copy, and straightforward signage where clarity and neutrality are priorities.
The overall tone is contemporary and approachable, balancing a neutral, utilitarian voice with a soft, friendly edge. It reads as calm and dependable rather than attention-seeking, lending itself to clear communication and interface-like clarity.
Designed to deliver a dependable, general-purpose sans for contemporary layouts, prioritizing legibility and a smooth, rounded visual character. The balance of geometric structure with lightly humanist details suggests an intent to feel modern while staying comfortable in extended reading.
The sample text shows good spacing discipline and an even rhythm across mixed-case paragraphs. Distinctive cues like the curved tail on “Q,” the clean diagonals in “K,” “V,” and “W,” and the open forms in “6,” “8,” and “9” reinforce clarity at text and display sizes.