Sans Normal Apkuh 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Neue Tarasque' by Blaze Type, 'Nexa' by Fontfabric, 'Heavitas Neue' by Graphite, 'Akwa' and 'Akwa Stencil' by HeadFirst, and 'Giga Sans' by Locomotype (names referenced only for comparison).
Keywords: ui text, product design, signage, editorial, presentations, clean, modern, friendly, neutral, efficient, clarity, versatility, modernization, neutral branding, screen readability, geometric, rounded, open apertures, even rhythm, crisp terminals.
A clean sans with predominantly geometric construction and gently rounded curves. Strokes are even and steady, with smooth joins and crisp, mostly straight terminals. Round letters like O and Q are close to circular, while counters are generous and apertures are open, helping keep forms clear at text sizes. The lowercase shows simple, modern shapes (single-storey a and g), with a straightforward, readable rhythm and consistent spacing across the sample.
This font suits interface text, product and brand systems that need a neutral, modern voice, and general-purpose editorial layouts where clarity is the priority. It should also perform well for wayfinding and signage thanks to its open counters and straightforward letterforms.
The overall tone feels contemporary and approachable rather than formal or expressive. Its rounded geometry and open shapes give it a friendly clarity suited to everyday communication and UI-style typography.
The design appears intended as a versatile, no-nonsense sans focused on clarity and consistency across both display and paragraph settings. Its geometric underpinning and simplified lowercase suggest an aim toward modern digital typography and broad, everyday usability.
Numerals are simple and highly legible with clear differentiation between forms, and punctuation appears restrained and utilitarian. The design maintains a consistent, even color in paragraphs, avoiding spiky details or calligraphic modulation.