Sans Normal Dogim 10 is a light, wide, monoline, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, friendly, minimal, neutral, versatility, clarity, modernity, neutrality, geometric, rounded, open, airy, crisp.
A clean sans with geometric construction and monoline strokes, combining circular bowls with straight, sharply cut terminals. Curves are smooth and fairly round (notably in C, O, and Q), while joins and endpoints keep a crisp, engineered feel rather than a calligraphic one. Proportions read slightly expanded, with generous internal counters and open apertures that keep forms clear at text sizes. The lowercase follows a simple, contemporary model with single-storey a and g, a compact t with a short crossbar, and a straightforward r; figures are similarly plain with consistent stroke behavior.
This style suits interface typography, product and corporate communications, and general-purpose editorial layouts where clarity and a contemporary tone are needed. The open shapes and generous counters also make it a good candidate for headings and short-to-medium reading blocks, as well as clear, minimal signage.
The overall tone is modern and neutral, with a calm, approachable friendliness coming from the rounded geometry and open spacing. Its restraint and lack of ornamentation give it a quietly technical, product-oriented character rather than a playful or expressive one.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and neutrality through geometric forms and consistent stroke treatment. By keeping details minimal and spacing even, it aims to perform reliably across both display and text settings while maintaining a modern, polished voice.
Spacing appears even and breathable in the text sample, supporting a steady rhythm across mixed-case lines. The design balances soft curves with decisive straight cuts, creating a polished, contemporary texture without feeling sterile.