Sans Normal Udmat 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'La Bisane' by Differentialtype, 'FS Blake' by Fontsmith, 'Ocean Sans' by Monotype, 'Nat Grotesk' and 'Orbi Sans' by ParaType, 'Artigua' by Picador, and 'TS Clear Gothic' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, editorial, straightforward, clarity, modernity, impact, versatility, geometric, rounded, clean, high-impact, crisp.
A heavy, clean-lined sans with predominantly geometric construction and rounded, open counters. Stroke endings are mostly straight and crisp, while bowls and curves are smoothly drawn, producing a sturdy, even rhythm across the set. Uppercase forms are broad and stable with clear, simple joins; lowercase shows a compact, readable build with a single-storey a and a round, two-storey g. Numerals are robust and highly legible, with ample interior space and consistent weight distribution that reads well at large sizes.
Best suited to display-driven applications such as headlines, posters, and brand marks where its strong weight and clean geometry deliver immediate impact. It also works well for packaging and signage that need clear, high-contrast letterforms at a distance or in quick glances.
The overall tone is confident and contemporary, with a friendly approachability coming from its rounded geometry and generous counters. It feels straightforward and no-nonsense, while still polished enough for brand-forward headlines and editorial use.
The design appears intended to provide a modern, versatile sans with a geometric backbone and approachable roundness, prioritizing clarity and presence in prominent typographic roles while remaining composed in short blocks of text.
Spacing appears balanced with a solid, text-capable color in the sample, though the overall impression remains headline-leaning due to the weight and strong silhouettes. Curved letters maintain consistent roundness, supporting a cohesive, modern texture across mixed-case setting.