Sans Normal Afray 11 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Astoria' and 'Astoria Sans' by Alan Meeks, 'MB Empire' by Ben Burford Fonts, 'Possible' by K-Type, 'Arazatí' by TipoType, 'Rahere Sans' by ULGA Type, and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, retro, energetic, informal, impact, approachability, motion, display, modern retro, rounded, soft corners, compact, inclined, bouncy.
A heavy, rounded sans with a consistent rightward slant and smoothly curved joins. Strokes are fairly even in thickness with minimal contrast, and terminals tend to be softly blunted rather than sharply cut. The design favors open, circular counters and compact proportions; uppercase forms read sturdy and geometric, while lowercase introduces more bounce through single-storey shapes and simplified, rounded constructions. Overall spacing feels tight-to-moderate, producing a dense, punchy texture in paragraphs and headlines.
Best suited for short-form, high-impact typography such as headlines, posters, logos, and brand marks where a bold, energetic texture is desirable. It can also work for packaging and promotional copy, especially when an informal, sporty tone is appropriate; for long text, the dense color and strong slant may be more effective in larger sizes or with generous leading.
The tone is upbeat and approachable, mixing athletic momentum with a casual, friendly voice. Its rounded construction softens the weight, while the italic angle adds speed and forward drive, giving it a lively, modern-retro feel.
The design appears intended to deliver a soft-edged, high-impact italic sans that reads quickly and feels dynamic. By combining rounded geometry with substantial weight and a forward lean, it aims to balance friendliness with urgency for attention-grabbing display use.
Key differentiators are the pronounced italic stance, generous curves in bowls and shoulders, and a generally compact footprint that keeps words feeling cohesive. Numerals match the letterforms with similarly rounded geometry and sturdy, display-forward presence.