Sans Normal Afray 9 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Quire Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, modern, dynamic, confident, friendly, sporty, impact, motion, clarity, modernity, approachability, rounded, geometric, slanted, smooth, clean.
A heavy, right-slanted sans with smooth, rounded curves and a mostly geometric construction. Strokes are robust and even, with generous curves in bowls and counters and clean, open apertures that keep letterforms readable at display sizes. The italic angle is consistent across caps, lowercase, and figures, creating a cohesive forward-leaning rhythm. Uppercase forms feel broad and stable, while lowercase shows simplified, contemporary shapes (single-storey-style forms where applicable) and sturdy terminals that maintain the weight without sharp contrast.
Best suited to headlines, posters, and bold branding where the strong weight and italic momentum can lead the composition. It also fits sports and active lifestyle messaging, as well as packaging or promotional graphics that benefit from a clean, rounded, high-impact sans.
The overall tone is energetic and contemporary, with a forward motion that reads as active and confident. Rounded geometry keeps it approachable rather than aggressive, making it feel friendly and modern while still carrying strong emphasis.
This design appears intended to deliver a contemporary, high-impact italic voice with smooth geometric forms—prioritizing punchy emphasis and quick recognition in display contexts while maintaining a clean, approachable character.
The numerals and capitals share the same muscular presence and rounded geometry, supporting consistent texture in mixed alphanumeric settings. The italic slant and wide curves create a lively cadence, especially in short lines and headlines, where the letterforms produce a bold, rhythmic silhouette.