Sans Superellipse Ugmin 2 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'Amsi Grotesk' and 'Goudar HL' by Stawix, 'Manual' by TypeUnion, and 'Calps' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, playful, assertive, impact, momentum, friendliness, compactness, modernity, rounded, compact, slanted, soft corners, blocky.
A compact, heavy sans with a pronounced forward slant and rounded-rectangle construction. Strokes are consistently thick with minimal modulation, producing dense counters and a strong, poster-like silhouette. Corners are softened throughout, and curves tend to resolve into superellipse-like bowls rather than true circles. The fit is tight and space-efficient, with simplified, sturdy shapes and a generally uniform rhythm across caps, lowercase, and numerals.
Best suited for short, high-impact settings such as headlines, posters, product packaging, and brand marks that need a bold, energetic voice. It can work well for sports and action-themed graphics, signage, and promotional copy where strong texture and forward motion are desirable. For longer text, generous tracking and leading will help maintain readability.
The overall tone is fast and forceful, with a sporty, upbeat attitude. Its rounded edges keep it friendly and approachable, while the mass and slant add momentum and a sense of urgency. The result feels contemporary and action-oriented rather than formal or delicate.
The design appears intended to deliver maximum impact in a compact footprint, combining a forward-leaning stance with softened geometry for a modern, friendly edge. Its superellipse-driven rounding and dense stroke weight suggest a focus on display use where immediacy and personality matter more than delicate detail.
Uppercase forms read especially solid and condensed, while the lowercase keeps single-storey, compact constructions that maintain the same chunky texture. Numerals match the same softened, blocky logic, with closed forms that emphasize weight and impact. At smaller sizes the tight counters and heavy color may benefit from extra spacing to preserve clarity.