Sans Normal Sulim 2 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, energetic, friendly, retro, casual, high impact, convey motion, friendly display, brand punch, rounded, oblique, compact, bouncy, soft.
A heavy, oblique sans with rounded terminals and broadly curved construction. Strokes stay visually even, with smooth joins and softened corners that give the forms a cushioned look. Counters are relatively tight and apertures tend to be closed, creating a dense, high-impact texture in both uppercase and lowercase. The slant is consistent across letters and figures, and the overall rhythm feels lively, with small, purposeful asymmetries in shapes like the S, a, e, and the numerals.
This style is well suited to short, attention-getting copy such as headlines, posters, and promotional graphics where impact and motion are desirable. It can also work well for sporty or casual branding, packaging callouts, and social media graphics that benefit from a bold, rounded, italic voice.
The overall tone is upbeat and playful, with a bold, forward-leaning motion that reads as active and informal. Its rounded massing and compact counters add a friendly, approachable character, while the strong slant suggests speed and momentum.
The design appears intended to combine high visual impact with an approachable, rounded sans tone, using a consistent oblique angle to communicate speed and energy. Its dense color and smooth curves suggest a focus on display-led readability and a friendly, contemporary retro feel rather than long-form text economy.
In text, the strong weight and closed shapes can darken the page color quickly, especially in longer lines, while the rounded terminals help prevent it from feeling harsh. The numerals match the letters in stance and weight, supporting consistent emphasis in display settings.