Sans Normal Nobom 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Boston', 'Facundo', and 'Rebrand' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, chunky, high impact, approachability, modern clarity, bold display, brand presence, rounded, soft corners, geometric, compact apertures, heavy terminals.
A heavy, rounded sans with geometric construction and smooth, continuous curves. Strokes are thick and even, with soft joins and broadly rounded bowls that create a sturdy, blocky silhouette. Letterforms are generally wide with compact counters and relatively closed apertures, giving the face a dense, high-impact rhythm. The lowercase shows simple, single-storey forms (notably a and g), a round i/j dot, and short, sturdy ascenders/descenders; numerals are similarly bold and simple, with an open, angular-top 4 and a clean, circular 0.
Best suited to short-to-medium display settings where strong presence is needed: headlines, poster typography, branding marks, packaging callouts, and bold signage. It can also work for UI or editorial subheads when used with generous spacing and sizing to keep counters from filling in.
The overall tone is upbeat and approachable, pairing a friendly rounded feel with assertive weight. Its tight counters and blunt terminals add a sense of confidence and immediacy, making it feel contemporary and a bit playful without becoming whimsical.
The design appears intended to deliver a modern, friendly display voice with maximum visual punch. Its rounded geometry and simplified forms aim for broad legibility and a welcoming personality while maintaining a solid, authoritative footprint.
Curved letters (C, G, S) emphasize smooth circular geometry, while straight-sided forms (E, F, H, N) retain broad, stable proportions. The punctuation shown in the sample reads clearly at large sizes, and the heavy weight produces strong word shapes that prioritize impact over fine detail.