Sans Normal Utnan 10 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Morandi' by Monotype and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, dynamic, sporty, modern, assertive, energetic, convey motion, save space, add emphasis, modernize tone, increase impact, oblique, compact, angular, sheared, clean.
This typeface is a compact, oblique sans with sturdy, low-contrast strokes and a pronounced forward slant. Letterforms feel slightly sheared, with crisp terminals and a generally geometric build that mixes rounded bowls with tightened apertures. Curves are smooth but not overly soft, and straight strokes read firm and consistent, producing an even texture in lines of text. The numerals follow the same slanted construction and maintain a stable, utilitarian rhythm alongside the letters.
It suits short-to-medium display settings where an oblique, compact silhouette can add immediacy—such as headlines, posters, product packaging, and branding systems with an athletic or tech-leaning tone. It can also work for subheads and UI accents when a stronger directional emphasis is desired over neutrality.
The overall tone is energetic and motion-forward, suggesting speed and momentum. Its condensed stance and assertive slant give it a sporty, contemporary voice that feels practical rather than decorative. The character is confident and direct, leaning toward an industrial, performance-oriented aesthetic.
The design appears intended to deliver a fast, modern sans voice by combining a condensed footprint with a consistent oblique angle and sturdy strokes. The goal seems to be high visual impact and clear rhythm in display text while keeping forms straightforward and functional.
In the sample text, spacing and rhythm create a dense, efficient line with a noticeable forward sweep. Round characters like O and Q remain relatively narrow, while diagonals in letters like K, V, W, and X emphasize the italic direction and contribute to a lively overall cadence.