Sans Normal Nubuv 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont, 'Marlin Sans' by FontMesa, 'Afical' by Formatype Foundry, 'Goga' by Narrow Type, and 'Alexer' and 'Alexer Pro' by NicolassFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, playful, impactful, attention-grabbing, modern clarity, approachable boldness, graphic punch, blocky, compact, rounded, geometric, high ink.
A heavy, geometric sans with broad proportions and large, open counters. Strokes are monolinear with smoothly rounded curves and mostly squared terminals, creating a solid, poster-like texture. The lowercase shows a single-storey a and g, a sturdy, vertical rhythm, and short ascenders/descenders that keep lines looking compact. Numerals are robust and circular where expected (0, 8, 9), with simplified, straight-sided construction on 1, 4, and 7 for a clean, contemporary feel.
Best suited for display typography such as headlines, posters, branding marks, packaging, and signage where strong presence and quick recognition matter. It can also work for short blocks of emphatic text, pull quotes, and UI labels when a bold, friendly voice is desired.
The overall tone is bold and upbeat, combining friendly roundness with assertive weight. It reads as modern and approachable, with a slightly playful, chunky presence that feels designed to grab attention without becoming decorative.
The design appears intended to deliver maximum impact with a clean, geometric structure and approachable rounded forms. Its simplified constructions and sturdy proportions suggest a focus on clarity and boldness for contemporary graphic design contexts.
Spacing appears generous enough to prevent clogging at display sizes, while the heavy joins and tight interior shapes produce a dense, impactful color in paragraphs. Diagonals (V, W, X, Y) are strong and stable, and the rounded forms (C, O, S) maintain a consistent geometric logic across the set.