Sans Normal Isva 5 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'OL London' by Dennis Ortiz-Lopez and 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, logo design, sporty, impactful, retro, energetic, confident, attention grabbing, dynamic voice, brand impact, headline emphasis, slanted, blocky, rounded, oblique, tight apertures.
A heavy, slanted sans with compact counters and rounded, swollen bowls that read as slightly compressed by forward motion. Strokes are thick and mostly uniform, with subtle shaping at joins and terminals that creates a soft, aerodynamic feel rather than hard geometric edges. Uppercase forms are broad and sturdy, while the lowercase shows a large x-height and simplified, single-storey constructions where applicable. Numerals are chunky and wide, with small internal openings and an overall “filled-in” color on the page.
Best suited to short, high-impact settings such as sports branding, event posters, bold editorial headers, and packaging where strong presence is needed. It can work in brief bursts of copy, but its dense counters and heavy color are most effective at larger sizes and with generous tracking.
The overall tone is fast and assertive, suggesting momentum and intensity. Its rounded massing and forward slant add a playful, retro-leaning athletic character, while the dense texture keeps it loud and attention-grabbing.
Designed to deliver a bold, kinetic voice with a streamlined, rounded silhouette. The consistent slant and broad proportions appear intended to evoke speed and strength while keeping letterforms friendly and approachable.
Apertures and counters tend to be tight, which increases visual weight in text and makes the font feel more like a display face than a reading cut. The oblique angle is consistent across caps, lowercase, and figures, producing a cohesive, leaning rhythm in lines of text.