Sans Normal Lokuj 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Glembo' by Differentialtype, 'Absolut Pro' by Ingo, 'Mersh' by Sign Studio, and 'Avengeance' by The Fontry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, confident, punchy, modern, impact, momentum, attention, modernity, strength, slanted, rounded, compact, heavy, dynamic.
A heavy, slanted sans with broad, rounded forms and uniform stroke weight. Curves are smooth and full (notably in C, G, O, and S), while joins and terminals are clean and blunt, keeping the silhouette sturdy. Counters are relatively tight for the weight, and spacing reads compact, producing a dense, impactful rhythm in text. Numerals follow the same bold, rounded construction, with strong, simple shapes designed to hold up at display sizes.
Best suited to short-to-medium display settings where impact matters: headlines, posters, and promotional graphics. The bold, compact texture and steady slant also work well for sports branding, packaging callouts, and attention-grabbing signage where a strong, energetic voice is desired.
The overall tone is fast and assertive, with an athletic, forward-leaning motion. Its stout shapes and tight rhythm give it a loud, high-impact presence that feels contemporary and promotional.
Likely designed to deliver a high-impact italic voice within a clean sans framework, combining rounded geometry with dense spacing for maximum punch. The consistent slant and simplified terminals suggest an emphasis on speed, strength, and clear display readability.
The slant is consistent across capitals, lowercase, and figures, giving lines a clear directional flow. Letterforms prioritize solidity over delicacy, with minimal detailing and a strong emphasis on legible silhouettes.