Sans Normal Lubis 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Giriton' by Hazztype, 'Lusio' by Larin Type Co, 'Neue Reman Gt' by Propertype, 'Galano Classic' by René Bieder, 'Gordita' by Type Atelier, and 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, energetic, confident, playful, attention, motion, impact, branding, display strength, slanted, rounded, compact, soft corners, impactful.
A heavy, right-slanted sans with broad proportions and rounded, smoothly carved counters. Strokes maintain an even, sturdy rhythm with softened joins and corners that keep the mass from feeling harsh. The lowercase shows single-storey forms (notably the a) and a simple, round i/j dot, with generally open apertures and sturdy terminals. Overall spacing and shapes favor bold silhouettes and clear word blocks, while the italic angle and rounded geometry add flow and cohesion.
Best suited for display typography where bold, fast-moving emphasis is needed—headlines, posters, sports or entertainment branding, packaging callouts, and short, high-contrast signage. It can work in brief blurbs or subheads, but its dense color and strong slant are most effective when given space and size.
The font reads as assertive and kinetic, combining bold presence with a friendly, slightly playful softness. Its forward slant and wide stance suggest motion and immediacy, giving it a sporty, promotional tone suited to attention-grabbing messaging.
The design appears intended to deliver maximum visibility and momentum, pairing robust, rounded letterforms with a consistent italic slant for a dynamic, contemporary feel. It aims for approachable strength—loud enough for marketing and titles, but softened to stay friendly rather than aggressive.
The numerals and caps carry strong, simple geometry that holds up well at display sizes, with round forms (like O/0 and 8) feeling particularly solid. The overall texture is dense and dark, prioritizing impact over delicacy in longer passages.