Sans Normal Omgik 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Akagi' and 'Akagi Pro' by Positype, and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, assertive, clean, pragmatic, clarity, impact, versatility, modernity, approachability, geometric, rounded, sturdy, compact, high legibility.
A heavy, geometric sans with broad, rounded bowls and smooth, continuous curves paired with straight, squared-off terminals. Proportions feel compact and stable, with generous counters in letters like O, D, and P and a relatively short, clean join structure throughout. Uppercase forms are simple and blocky with consistent stroke thickness; lowercase mirrors that simplicity with single-storey a and g, a straightforward i with a round dot, and an f with a firm horizontal bar. Numerals are full and highly readable, with round 0 and 8 and simple, sturdy construction across the set.
This font is well suited to bold headlines, brand wordmarks, packaging, and promotional graphics where strong silhouettes and quick readability are important. It can also work for short UI labels and signage-style applications, especially when clarity at a glance is the priority.
The overall tone is contemporary and approachable, combining a friendly roundness with a confident, no-nonsense weight. It reads as direct and functional, suited to messaging that wants to feel clear, dependable, and modern rather than delicate or expressive.
The design intention appears to be a versatile, modern sans that delivers strong visual presence while staying friendly and legible. Its simplified geometry and consistent weight suggest a focus on dependable, broadly applicable display and branding use.
Spacing appears even and the shapes maintain a consistent rhythm in running text, supporting quick scanning at larger display sizes and strong presence in headlines. The design avoids gimmicky details, relying on clean geometry and robust silhouettes for impact.