Sans Normal Efbor 28 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Pluto Sans' by HVD Fonts (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, packaging, modern, clean, airy, friendly, polished, readability, contemporary tone, everyday utility, subtle emphasis, humanist, rounded, open apertures, single-storey a, single-storey g.
A lightly slanted sans with smooth, rounded construction and open, generous counters. Curves are broadly elliptical and transitions are clean, with minimal stroke modulation and a consistent, even rhythm across the alphabet. Uppercase forms are straightforward and slightly condensed in feel due to their tall, upright geometry, while the lowercase shows a humanist flavor with a single-storey “a” and “g,” soft shoulders, and unobtrusive terminals. Numerals follow the same calm, rounded logic, with clear differentiation and simple, legible shapes.
It suits interface copy, product branding, and editorial typography where a clean italic voice is needed without calling excessive attention to itself. The open shapes and steady texture make it a solid choice for short paragraphs, captions, pull quotes, and presentation materials.
The overall tone is modern and approachable, combining a contemporary clarity with a gentle, conversational warmth. Its slant adds motion and informality without becoming expressive or decorative, keeping the voice professional and understated.
The design appears intended as a practical, contemporary italic sans that remains highly readable while adding a subtle sense of speed and friendliness. It aims to provide a versatile typographic voice that feels modern and refined rather than stylized.
Spacing appears comfortable and balanced in text, supporting a smooth reading line and a consistent texture. Several forms emphasize open apertures (notably in letters like “c,” “e,” and “s”), reinforcing clarity at small-to-medium sizes.