Sans Normal Vanoy 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Franklin Gothic Raw Semi Serif' by Wiescher Design (names referenced only for comparison).
Keywords: body text, editorial, books, magazines, reports, warm, trustworthy, bookish, calm, classic, readability, approachability, editorial tone, everyday utility, humanist, open forms, soft curves, moderate apertures, tapered strokes.
A humanist sans with softly tapered strokes and gently rounded terminals that avoid hard geometric stops. Proportions are moderately wide with open, readable counters; curves are smooth and slightly calligraphic in feel rather than strictly circular. The lowercase shows a traditional rhythm with a two-storey “g” and compact joins, while caps are steady and evenly weighted with subtle modulation at curves. Figures are clear and straightforward, matching the text tone without calling attention to themselves.
Well-suited to long-form reading in books, magazines, and editorial layouts where an inviting, unobtrusive texture is important. It also fits reports, institutional communications, and general UI text where clarity and a friendly, non-mechanical tone are desired.
The overall tone feels warm and familiar, with a quiet, literary presence that reads as dependable rather than assertive. Its softened shapes and measured rhythm suggest editorial comfort and understated professionalism.
Likely drawn to provide an approachable text face with humanist warmth and steady legibility, balancing traditional letterforms with a clean sans structure for versatile everyday typography.
Spacing appears balanced for continuous reading, with consistent color in paragraphs and no sharp hotspots. The design leans toward an old-style humanist sensibility—smooth curves, open counters, and slightly tapered stroke endings—supporting legibility at typical text sizes.