Sans Normal Sogar 7 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: ui text, product labeling, signage, editorial, presentations, neutral, modern, technical, clean, quietly formal, clarity, space saving, modern utility, approachable tone, rounded terminals, compact, open apertures, even rhythm, humanist touch.
This typeface is a compact sans with softly rounded stroke endings and a restrained, even rhythm. Curves are smooth and slightly elliptical, with generally uniform stroke weight and gentle modulation that keeps shapes from feeling purely geometric. Counters are open and clean, and many lowercase forms (notably the single-storey a and g) lean toward simple, practical construction. Proportions are tidy and economical, with short extenders and numerals that sit comfortably alongside the letters for consistent texture in running text.
It suits interface copy, dashboards, and product UI where a compact footprint and clear forms help conserve space. The steady texture also works well for editorial layouts, instructions, and signage that need a modern, unobtrusive sans with a slightly softened finish.
The overall tone is neutral and contemporary, with a subtle technical cleanliness. Rounded terminals soften the voice, making it feel approachable rather than austere, while the compact proportions keep it efficient and businesslike.
The likely intent is a space-efficient, everyday sans that balances modern neutrality with a touch of warmth from rounded terminals. It appears designed to perform reliably in continuous reading while staying clean enough for contemporary branding and on-screen contexts.
The design maintains clarity at text sizes by avoiding fussy details and keeping joins and curves well-resolved. The numerals read plainly and align well with the letterforms, supporting mixed alphanumeric settings without drawing attention to themselves.