Sans Normal Omkij 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Goga' by Narrow Type and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, neutral, impact, clarity, modern utility, brand presence, geometric, rounded, open apertures, sturdy, high legibility.
A heavy, geometric sans with broad proportions and minimal stroke modulation. Curves are built from smooth, near-circular bowls with clean joins, and terminals are predominantly straight and blunt, giving the letters a solid, contemporary block presence. Counters are generous for the weight, and apertures in forms like C, S, and e stay relatively open, supporting clarity. The overall rhythm is steady and even, with consistent vertical stems and compact, well-contained curves that read clearly at large sizes.
This style performs best in display roles where a strong silhouette and wide set help fill space confidently—headlines, posters, and brand marks in particular. The open counters and sturdy construction also suit wayfinding and signage, as well as packaging and promotional graphics that need immediate readability.
The tone is contemporary and self-assured, balancing a straightforward, utilitarian structure with rounded, approachable curves. It feels neutral enough for general-purpose design while still projecting a bold, assertive voice in headlines and short statements.
The design appears intended as a dependable, modern sans for impactful typography, emphasizing bold presence, geometric regularity, and clear letterforms. It aims to be versatile in contemporary layouts while maintaining a strong visual voice for titles and branding.
Round characters (O, C, G, Q) maintain a stable, geometric feel, while diagonals (A, V, W, X, Y) are strong and clean, reinforcing a crisp silhouette. Numerals are robust and highly legible, with simple, recognizable shapes suited to prominent display settings.