Sans Normal Pomud 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Become Display' by Brenners Template (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids media, playful, quirky, chunky, friendly, retro, distinctiveness, display impact, playful tone, brandability, rounded, soft corners, stencil-like, punched, cartoonish.
A heavy, rounded sans with broad proportions and compact counters. Strokes are monolinear and smoothly curved, with softened corners and a generally geometric construction. Many enclosed areas (such as in O, o, e, a, g, and numerals like 0 and 8) feature irregular “punched-out” counter shapes that read like cutouts, giving the face a distinctive stencil-like texture. Terminals are mostly blunt and flat, and the overall rhythm is bold and steady, prioritizing mass and silhouette clarity over fine detail.
Well-suited to short, bold applications such as headlines, posters, packaging, and brand marks where the punched counter detailing can be appreciated. It also fits playful editorial callouts, event graphics, and children’s or entertainment-oriented design. For longer text, larger sizes and generous spacing help maintain legibility of the stylized counters.
The irregular counters and chunky shapes create a lighthearted, handcrafted feel—part playful display lettering, part industrial cutout. It conveys a slightly retro, toy-box personality that feels approachable and attention-grabbing rather than formal or technical.
The design appears intended to merge a straightforward rounded sans structure with a signature cutout-counter gimmick, producing a distinctive display face that stands out instantly in branding and headline contexts.
The distinctive interior cutouts are the primary identifying motif and remain visible even at larger text sizes in the sample. Because the counters are small and stylized, the design reads best when it has enough size and contrast to preserve interior shapes.