Sans Normal Otgub 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hanley Pro' by District 62 Studio, 'Daikon' by Pepper Type, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: packaging, posters, headlines, branding, kids media, playful, friendly, informal, quirky, chunky, approachability, playfulness, handmade feel, display impact, rounded, soft, bouncy, cartoony, hand-cut.
A heavy, rounded sans with softly inflated strokes and gently irregular geometry that gives letters a subtly wobbly, hand-cut feel. Curves are broad and circular, counters tend to be open and generously sized, and terminals often end in slightly angled, flattened cuts rather than perfectly square stops. Proportions are compact with sturdy verticals and wide bowls, producing a lively rhythm and strong color in text. Numerals follow the same chunky, rounded construction, with clear, simple silhouettes designed to read at a glance.
Well suited for packaging, posters, and brand marks that benefit from a friendly, chunky voice. It performs especially well in short headlines, labels, and callouts where its rounded forms and strong presence can carry personality without relying on ornament.
The overall tone is warm and approachable, leaning playful and casual rather than formal or technical. Its mild irregularities and soft shapes suggest a human, handmade sensibility that feels upbeat and kid-friendly, while still remaining legible in short passages.
The design appears intended to deliver a bold, approachable display voice with a handcrafted edge—prioritizing charm and immediacy through rounded forms, compact proportions, and slightly irregular stroke behavior.
Uppercase forms are assertive and blocky with rounded corners, while lowercase maintains the same softened construction, creating consistent texture across mixed-case settings. The ampersand and punctuation shown inherit the same blunt, rounded treatment, helping the font feel cohesive in display copy.