Sans Normal Ligam 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Kardinal' by Ani Dimitrova, 'Whitney' by Hoefler & Co., 'Komet' and 'Komet Pro' by Jan Fromm, 'Acorde' by Willerstorfer, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, punchy, friendly, confident, impact, motion, approachability, modernity, display use, slanted, rounded, compact, soft corners, bold headline.
A heavy, right-slanted sans with rounded curves and compact apertures that keep counters tight and dense. Strokes are broadly uniform, with smooth joins and softly curved terminals that avoid sharp corners, creating a cohesive, streamlined texture. Uppercase forms are sturdy and slightly condensed in feel, while the lowercase shows single-storey shapes (notably the a and g) and a robust, forward-leaning rhythm. Numerals match the weight and stance, with large bowls and simplified construction for strong presence at display sizes.
Best suited to headlines, punchy subheads, posters, and branding where a strong, dynamic slant helps convey momentum. It can work for packaging and promotional graphics that need friendly boldness and high impact. For longer copy, it will be most comfortable at larger sizes or with generous spacing due to its dense counters and heavy texture.
The overall tone is energetic and assertive, with a sporty, forward-moving posture. Its rounded construction keeps the mood approachable rather than aggressive, making it feel upbeat and contemporary. The dense color and consistent slant give it a confident, promotional voice that reads as active and extroverted.
The design appears intended as an impact-oriented italic sans that combines speed and friendliness: a display-forward weight with rounded geometry for broad appeal. Its simplified, sturdy shapes suggest a focus on consistency and readability in bold, energetic applications rather than delicate detail.
The italic angle is pronounced enough to create motion in lines of text, and the heavy weight produces strong page color in paragraphs. Tight counters and compact openings can reduce clarity at small sizes, but they contribute to a bold, cohesive word shape in short strings. The letterforms maintain a consistent slant and curvature across cases, helping mixed-case settings feel unified.