Sans Normal Wilud 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, branding, industrial, rugged, confident, utilitarian, retro, impact, durability, approachability, display clarity, print texture, rounded, sturdy, blunt, geometric, ink-trap lite.
A heavy, rounded sans with broad proportions and a compact, sturdy silhouette. Strokes are consistently thick with gently rounded terminals and corners, and many joins are softened rather than sharp, giving counters a slightly squarish-oval feel. Curves read smooth and geometric, while diagonals (notably in K, V, W, X, Y) stay firm and blocky. The lowercase is simple and workmanlike, with single-storey a and g and a short-armed r; the numeral set is similarly robust with large, open forms and strong bowls.
This face is well-suited to short, high-impact settings such as posters, headlines, packaging, and bold brand marks where a sturdy, approachable presence is desired. Its rounded geometry and strong numerals also work well for signage and display copy that needs to remain legible at a distance.
The overall tone is tough and practical, with an industrial, screen-printed attitude. Subtle roughness in the filled shapes lends a worn, hands-on character that feels more utilitarian than refined, while the rounded construction keeps it approachable rather than harsh.
The design appears intended to deliver a compact, high-visibility display sans with rounded geometry and a rugged, printed texture, balancing industrial toughness with friendly curves for broad everyday use.
Large apertures and generous internal spacing help the dense weight stay readable, especially in the round letters (C, G, S) and the numerals. The punctuation and dots appear heavy and prominent, matching the font’s assertive rhythm in text settings.