Sans Normal Wilud 10 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink and 'Matt' and 'Nexa' by Fontfabric (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, assertive, clean, impact, clarity, modernity, simplicity, brand presence, geometric, rounded, blocky, compact, open.
This typeface is built from simplified, geometric shapes with large circular counters and smooth, continuous curves. Strokes are heavy with noticeably tightened apertures and compact interior space, producing dense, high-impact letterforms. Terminals are generally blunt and clean, and the overall drawing favors roundness in bowls and counters while keeping straight stems and shoulders firm and vertical. Uppercase forms read broad and stable, while lowercase maintains a straightforward, single-storey feel in key shapes, reinforcing a contemporary, constructed rhythm.
It performs best in short, bold statements such as headlines, logotypes, and brand marks where a strong, modern presence is desired. The dense texture and compact counters make it especially effective for posters, packaging, and signage where impact and quick recognition matter more than long-form reading comfort.
The overall tone is direct and energetic, with a friendly edge created by the rounded geometry. It feels contemporary and confident—designed to be seen quickly and understood at a glance—without leaning decorative or playful. The strong weight and compact counters give it a slightly industrial, “no-nonsense” voice that still remains approachable.
The design intention appears to be a contemporary, geometric display sans that prioritizes clarity and presence. By combining near-circular construction with firm verticals and blunt terminals, it aims to deliver a confident, modern voice suitable for prominent typographic roles.
The spacing and proportions support a solid, block-like texture in text, with large, simple silhouettes that hold together well at display sizes. Round characters (like O/0 and C/G) emphasize near-circular construction, while diagonals (A, V, W, X, Y) appear sturdy and emphatic, contributing to a punchy overall rhythm.