Sans Superellipse Jemy 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Phatthana' by Jipatype (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, industrial, sporty, assertive, retro tech, blocky, impact, branding, clarity, stability, modernization, rounded corners, softened, compact, square, sturdy.
This typeface is built from heavy, squared forms with generously rounded corners, giving most letters a superelliptical, rounded-rectangle skeleton. Counters are compact and often rectangular, with consistent stroke weight and minimal modulation. Terminals are blunt and squared off, and curves resolve into softened corners rather than fully circular bowls. The overall rhythm is dense and stable, with short extenders and tightly contained interior space that keeps word shapes chunky and uniform.
Best suited to high-impact applications such as headlines, poster typography, brand marks, and packaging where a strong silhouette is an asset. It also fits signage and wayfinding in environments that benefit from a sturdy, high-contrast-in-size presence, especially when set with ample tracking and line spacing.
The tone is bold and matter-of-fact, projecting strength and impact more than delicacy. Its softened corners add approachability to an otherwise hard-edged, technical voice, evoking athletic branding, industrial labeling, and retro-futuristic display typography.
The design appears intended to deliver maximum punch with a cohesive rounded-rectilinear construction, combining a tough, engineered feel with softened corners for contemporary friendliness. The consistent geometry and compact counters suggest an emphasis on bold display legibility and a recognizable, branded texture.
At display sizes the squarish counters and rounded-rectangle bowls read clearly and create a distinctive, modular texture. In longer text blocks the dense color and compact apertures can feel heavy, so generous spacing and larger sizes help preserve clarity.