Sans Normal Abmuy 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Oktah' by Groteskly Yours; 'Sharp Sans', 'Sharp Sans Display No. 1', and 'Sharp Sans Display No. 2' by Monotype; and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui, branding, headlines, posters, editorial, modern, clean, friendly, dynamic, neutral, emphasis, modernity, clarity, versatility, geometric, slanted, rounded, open apertures, monoline.
This is a slanted, monoline sans with broadly geometric construction and softly rounded curves. Strokes stay even and smooth, with rounded terminals and generous counters that keep letters open. Uppercase forms are crisp and simple, while the lowercase shows a single-storey “a” and “g” and a plain, readable “e,” reinforcing a contemporary, straightforward rhythm. Numerals follow the same rounded, even-stroke logic, with a gently elliptical “0” and clean, open shapes throughout.
It suits interface and product contexts where an italic voice is needed without sacrificing clarity, and it works well for branding and short display lines thanks to its clean geometry and steady stroke. In editorial layouts, it can serve effectively for emphasis, pull quotes, and subheads where a modern, energetic slant is desirable.
The overall tone is modern and approachable, combining a clean technical feel with a mild friendliness from the rounded forms. Its italic angle adds a sense of motion without becoming dramatic, making it feel energetic yet restrained.
The design appears intended as a versatile italic sans that stays neutral and legible while leaning into a contemporary geometric skeleton. Its restrained detailing and open forms suggest a focus on clarity and reliable texture in both display and short text settings.
The design maintains consistent curvature and spacing across the set, producing a smooth texture in text. Wide, circular letters like O/C/G read as confidently geometric, while straighter letters (E/F/L/T) keep the voice pragmatic and uncluttered.