Sans Normal Abdim 14 is a regular weight, normal width, low contrast, italic, tall x-height font.
Keywords: branding, advertising, editorial, ui text, packaging, modern, clean, friendly, informal, approachability, clarity, modernity, versatility, rounded, open apertures, humanist, lively, smooth.
A slanted sans with smooth, rounded construction and largely monolinear strokes. Counters are open and generous, with circular/elliptical bowls and soft joins that keep the texture even in continuous text. Proportions favor a prominent x-height and compact ascenders, while descenders are clear and tidy, helping the lowercase read confidently at larger sizes. The overall rhythm feels slightly dynamic due to the italic angle and subtly varied widths across glyphs, without becoming fussy or decorative.
Well-suited to brand identities, marketing headlines, and editorial callouts where a modern italic voice is needed without high contrast or sharp detailing. The open counters and even texture also make it a practical choice for UI labels, product packaging, and short-to-medium text where clarity and a friendly tone are important.
The tone is contemporary and approachable—more conversational than corporate. Its rounded shapes and open forms give it a friendly, easygoing voice, while the clean stroke behavior keeps it crisp and modern.
The design appears intended to provide a versatile italic sans that balances cleanliness with warmth. By combining rounded geometry, open apertures, and a steady stroke, it aims to read clearly while projecting a contemporary, approachable personality.
Numerals are straightforward and sans in character, matching the lowercase’s rounded geometry and steady color. Terminals and curves stay soft rather than sharply cut, which helps maintain a smooth, continuous flow in headlines and short text runs.