Sans Normal Rogow 2 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: children’s, packaging, branding, posters, apps, playful, friendly, casual, retro, whimsical, approachability, playfulness, soft display, friendly branding, informality, rounded, soft, bubbly, hand-drawn, open.
A rounded sans with soft, inflated strokes and generously curved terminals. Letterforms lean on circular and elliptical construction, producing open counters and smooth bowls, while junctions are simplified and slightly organic, as if drawn with a marker. Proportions are broad and roomy, with wide capitals and lowercase that keep a steady, readable rhythm in text. Numerals follow the same rounded logic, with curved, continuous forms and minimal sharp corners.
Well suited to playful branding, kid-focused materials, packaging, and cheerful headlines where warmth and approachability matter. It also works for posters, invitations, and UI accents that benefit from rounded forms and an informal voice, especially at medium-to-large sizes.
The overall tone is approachable and upbeat, with a lighthearted, informal personality. Its bouncy shapes and softened geometry suggest a fun, human touch rather than a strict technical voice, giving text a friendly, slightly retro feel.
Likely designed to deliver a friendly, rounded sans look with an intentionally hand-made softness. The emphasis appears to be on approachable display typography that stays readable while projecting a fun, casual character.
Distinctive rounded horizontals and curved stroke endings create a cohesive, “puffy” silhouette across the set. The design favors clarity through open interior spaces and simple structures, making it feel comfortable at display sizes while remaining legible in short text samples.