Slab Normal Duty 3 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'FF DIN Slab' by FontFont, 'Knockout' by Hoefler & Co., 'Magnus' by ITC, 'Hefring Slab' by Inhouse Type, 'LFT Etica Sheriff' by TypeTogether, and 'Pekora' by Typoforge Studio (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, industrial, confident, no-nonsense, retro, impact, legibility, utility, authority, sturdy, blocky, compact, high-impact, poster-ready.
A compact slab-serif design with heavy, squared terminals and a largely monolinear stroke feel. The serifs read as blunt brackets or square slabs, creating strong horizontal footing and a steady rhythm. Counters are moderately open for the weight, and the overall drawing favors straight stems and firm curves with minimal flare, yielding a robust, workmanlike texture in lines of text.
Best suited to headlines and short to medium text where strong presence is needed, such as posters, packaging, and bold editorial callouts. It can also work well for signage and branding systems that benefit from compact, sturdy letterforms and clear, slab-serif structure.
The face conveys a sturdy, utilitarian confidence with a touch of vintage signage character. Its dense color and blocky serifs feel authoritative and practical, suggesting reliability more than delicacy or refinement.
The design appears intended as a dependable, plainspoken slab serif that prioritizes clarity and impact. Its compact proportions and heavy serifs aim to deliver a firm typographic voice that holds up well in display settings and structured layouts.
Uppercase forms appear broad-shouldered and stable, while the lowercase maintains clear differentiation and a consistent, disciplined cadence. Numerals are similarly weighty and straightforward, matching the letterforms for cohesive, high-impact settings.