Sans Normal Hulam 11 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, packaging, wayfinding, friendly, clean, approachable, modern, playful, legibility, versatility, soft modernity, approachability, rounded, open, airy, soft, geometric.
A clean, rounded sans with monoline strokes and softly eased terminals. Curves are built from near-circular bowls and generous apertures, producing an open, airy texture in text. Proportions feel balanced and contemporary, with simple, unembellished forms and consistent stroke behavior across caps, lowercase, and numerals. Spacing appears even and comfortable, supporting steady rhythm at paragraph sizes.
Well-suited to UI and product text where clarity and an inviting tone matter, as well as contemporary branding systems that want a clean but not sterile feel. Its open shapes and even rhythm also work for editorial layouts, packaging copy, and simple signage where quick readability is important.
The overall tone is friendly and approachable, with a light, easygoing warmth that comes from the rounded construction and smooth joins. It reads as modern and straightforward rather than formal, giving copy a calm, accessible voice.
The design appears intended to provide a versatile everyday sans with softened geometry—prioritizing legibility, neutrality, and a friendly personality. It aims to stay unobtrusive in longer text while retaining enough character for modern display and brand applications.
Round characters (like O/C/e) maintain smooth, consistent curvature, while straight strokes retain softened ends that prevent the design from feeling rigid. Numerals share the same gentle geometry, helping mixed text and figures look cohesive.