Sans Normal Arbet 15 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Greater Neue' by NicolassFonts (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, packaging, modern, neutral, clean, friendly, versatility, clarity, legibility, modernity, geometric, open counters, rounded terminals, balanced, unfussy.
This typeface is a clean, geometric-leaning sans with smooth curves and straightforward, largely monoline construction. Round letters are built from near-circular bowls with open apertures, while vertical strokes read stable and even, giving the design a steady rhythm in text. Terminals are mostly straight or softly rounded, and the overall fit feels comfortable and readable without looking tightly condensed. The figures and capitals share the same calm, even color, with clear distinctions and minimal stylistic distractions.
It suits interface typography, product branding, and general-purpose editorial settings where clean shapes and an even typographic color are important. Its clear forms also make it a good candidate for wayfinding and short-to-medium length headings, as well as packaging and marketing copy that needs a modern, unobtrusive sans.
The tone is contemporary and pragmatic, with a subtle friendliness coming from the generous curves and open shapes. It feels confident but not loud, aiming for clarity and approachability rather than personality-driven eccentricity.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and a stable, even texture. Its restrained geometric influence and open, uncomplicated forms suggest a goal of broad usability across both display and text contexts.
The letterforms avoid sharp calligraphic modulation and rely on consistent stroke behavior, which helps maintain an even texture across longer lines. Curved characters maintain smooth continuity, and the design reads well at display sizes in the sample while remaining restrained enough for everyday use.