Sans Other Bidum 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'JollyGood Proper Condensed' and 'JollyGood Sans Condensed' by Letradora (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, stickers, playful, quirky, cartoonish, hand-cut, retro, playfulness, handmade, impact, informality, approachability, chunky, bouncy, irregular, compact, rounded.
A chunky, compact sans with thick, low-contrast strokes and subtly irregular outlines. The letterforms feel hand-shaped: verticals aren’t perfectly straight, bowls and terminals are softly rounded, and several glyphs show slight angular nicks or tapered joins that create a cut-paper effect. Counters are relatively small for the weight, with open apertures kept simple; the overall rhythm is lively, with uneven widths and small shifts in stance across characters while maintaining a consistent heavy color on the page.
Best suited for short, attention-grabbing applications such as headlines, posters, packaging callouts, event flyers, and playful editorial headers. It can work for logos or product names where a handmade, approachable feel is desired; for paragraphs, it will be most comfortable at larger sizes with generous line spacing due to its dense stroke weight and compact counters.
The font conveys a playful, offbeat tone—more comic and crafty than formal. Its wobble and chunky silhouettes suggest handmade signage, kids’ media, or lighthearted branding, with an energetic presence that reads as friendly and slightly mischievous.
Likely designed to deliver a bold, characterful sans with a handcrafted, slightly irregular construction that stays legible while feeling informal. The goal appears to be high impact with a friendly, whimsical personality rather than strict geometric or typographic neutrality.
Uppercase and lowercase share the same bold, compact voice, and the numerals match the set’s rounded, slightly irregular geometry. In longer text, the dense weight creates strong texture, so spacing and size will be important to preserve clarity.