Sans Normal Efmot 7 is a regular weight, normal width, low contrast, italic, tall x-height font visually similar to 'CAL iWasLike Pro' by California Type Foundry (names referenced only for comparison).
Keywords: ui labels, editorial, branding, packaging, presentations, modern, clean, approachable, dynamic, clarity, emphasis, versatility, contemporary tone, monoline, humanist, open apertures, rounded terminals, airy spacing.
This italic sans presents smooth, monoline strokes with gently rounded terminals and broad, circular curves. Proportions are contemporary and even, with a notably tall lowercase structure that keeps counters open and legible. The slant is consistent across capitals, lowercase, and figures, giving the design a cohesive forward rhythm without becoming overly cursive. Overall spacing feels comfortable and slightly airy, supporting clear word shapes in running text.
It works well for interfaces, dashboards, and product UI where an italic voice is needed for emphasis without sacrificing clarity. The tall lowercase and open counters suit editorial subheads, pull quotes, and captions, while the smooth, contemporary finish makes it a strong option for branding, packaging, and presentation materials that benefit from a clean, energetic tone.
The tone is modern and friendly, combining a clean, functional base with an energetic italic motion. It reads as approachable rather than formal, with soft curves and open forms that keep the texture light and readable. The slant adds a sense of momentum suited to contemporary editorial and brand-forward settings.
The design appears intended as a versatile italic sans that balances neutrality with motion. It prioritizes legibility and consistent texture in paragraphs while offering a modern, lively character for emphasis and display use.
Letterforms show a restrained, rational construction with subtle humanist warmth in the curvature and joins. The numerals align with the same smooth, rounded logic, maintaining an even typographic color in mixed text. In longer samples, the italic angle provides emphasis while still behaving like a text-ready sans.