Sans Normal Asmob 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Sana Sans' by Latinotype and 'Accia Sans' by Mint Type (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, branding, modern, neutral, clean, friendly, straightforward, everyday readability, clarity, versatility, neutral voice, geometric, rounded, open counters, even color, crisp terminals.
A clean sans with largely geometric construction and smooth, round bowls. Strokes maintain an even thickness across curves and straights, producing a steady texture in text. Terminals are crisp and mostly squared-off, while circular forms stay generously open; counters in letters like C, G, e, and a read clearly. Proportions feel balanced with a moderate cap height and a comfortable x-height, supporting legibility without appearing condensed or expanded.
This font works well for interface copy, product text, and general-purpose editorial typography where a consistent rhythm and clear counters matter. Its straightforward shapes also suit signage and wayfinding at moderate sizes, and it can support contemporary branding when a neutral, dependable voice is desired.
The overall tone is modern and matter-of-fact, with a mild friendliness coming from the rounded shapes and open apertures. It feels practical and contemporary rather than expressive or decorative, fitting workmanlike communication and restrained branding.
The design appears intended as a versatile, no-nonsense sans optimized for everyday readability. Its geometric underpinnings and even stroke color suggest a focus on clarity and consistency across both display and text settings, with minimal stylistic distraction.
The uppercase set leans on simple, familiar silhouettes, while the lowercase keeps a clear, single-story “a” and round “e” that maintain readability in continuous text. Numerals appear sturdy and high-contrast in silhouette (not stroke), suited to quick scanning in UI or informational contexts.