Sans Normal Apman 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ageo' by Eko Bimantara and 'Averta PE' and 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: headlines, ui text, signage, branding, posters, modern, friendly, clean, confident, approachable, clarity, modern branding, friendly tone, high legibility, rounded, geometric, compact, uniform, open.
This typeface is a rounded, geometric sans with substantial stroke weight and largely uniform line thickness. Curves are smooth and circular, counters are open, and terminals read as cleanly cut rather than calligraphic. Proportions feel compact with steady spacing, and the rhythm stays consistent across uppercase, lowercase, and figures, giving text a stable, even color on the page.
It performs well in headlines and short blocks where its weight and rounded geometry can communicate clearly at a distance. The uniform strokes and open counters also support use in UI labels, product branding, and signage where quick recognition and consistent texture are important.
The overall tone is modern and approachable, with soft geometry that feels friendly rather than technical. Its weight and clear shapes give it a confident, straightforward voice suited to contemporary brand and interface contexts.
The design appears intended to deliver a contemporary geometric look with softened edges for warmth, balancing strong presence with straightforward readability. It prioritizes uniformity and clarity across glyphs to maintain a cohesive, reliable typographic voice.
Lowercase forms lean toward single-storey constructions (notably the a and g), reinforcing a simple, contemporary character. Numerals appear sturdy and highly legible, matching the same rounded, low-contrast construction as the letters.