Sans Normal Pumot 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Flink Neue' by Identity Letters, 'Devinyl' by Nootype, 'TT Commons™️ Pro' by TypeType, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, stickers, playful, friendly, chunky, retro, cheerful, approachability, impact, playfulness, retro appeal, high visibility, rounded, soft, bubbly, compact, cartoonish.
A heavy, rounded sans with soft corners and swollen terminals that create a compact, chunky silhouette. Strokes are uniformly thick with minimal modulation, and curves dominate the construction, producing circular bowls and smooth joins. Counters are relatively small for the weight, and the overall rhythm is dense and even, with sturdy verticals and simplified, geometric-like forms that stay highly legible at display sizes.
Best suited to headlines, posters, packaging, and short-form promotional copy where a bold, friendly presence is needed. It also fits playful branding, kids-oriented materials, labels, and social graphics, especially when strong readability and a rounded personality are priorities.
The font reads upbeat and approachable, with a toy-like warmth and a retro sign-painting energy. Its thick, cushioned shapes feel informal and fun rather than technical or corporate, lending a friendly voice that can easily become a focal point.
The design appears intended to deliver maximum impact with a soft, approachable character—combining display-level weight with simple, rounded construction for clear, friendly messaging. It emphasizes charm and visibility over refinement, aiming for an inviting, retro-leaning tone in large sizes.
Round punctuation and interior shapes echo the same soft geometry as the letters, helping long lines of text maintain a consistent, pillowy texture. Diagonals and arms are kept broad and smooth, avoiding sharp corners and reinforcing the overall softness.