Serif Normal Mubam 2 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Balkist' by Great Studio (names referenced only for comparison).
Keywords: headlines, magazine design, branding, packaging, book covers, editorial, luxury, classical, dramatic, fashion, refinement, prestige, editorial clarity, display emphasis, hairline serifs, bracketed serifs, ball terminals, sculpted curves, crisp joins.
A high-contrast serif with sharp transitions between thick vertical stems and hairline horizontals, giving a bright, engraved color on the page. Serifs are fine and largely bracketed, with pointed, tapering terminals and occasional ball-like endings in the lowercase. The forms are upright and stately, with a relatively narrow waist in several letters and smooth, calligraphic curvature in bowls and shoulders. Uppercase proportions feel formal and slightly condensed in rhythm, while lowercase shows a conventional structure with a two-storey a and g, crisp arches, and a delicate but confident baseline presence.
Best suited for headlines, subheads, and other large-size typography where the contrast and fine serifs can be appreciated. It also fits luxury branding, packaging, and book or editorial cover work where a classic, cultivated serif voice is desired.
The overall tone is refined and editorial, projecting a polished, high-end character associated with magazines, fashion, and cultural institutions. Its strong thick–thin drama adds sophistication and a sense of ceremony, while the clean, precise finishing keeps it contemporary rather than ornate.
The design appears intended to deliver a classic text-serif foundation with elevated contrast and fashion-forward refinement, balancing traditional proportions with sharper, more theatrical detailing for strong typographic hierarchy.
In text, the hairline features create a sparkling texture and clear hierarchy at display sizes, especially in capitals and numerals. The figures match the high-contrast logic with elegant curves and thin cross-strokes, reinforcing the font’s formal, print-like voice.