Slab Contrasted Pihu 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Calanda', 'Cargan', 'Equip Slab', and 'Shandon Slab' by Hoftype; 'Amasis', 'Amasis eText', and 'Prelo Slab Pro' by Monotype; and 'LFT Etica Sheriff' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, confident, retro, authoritative, sturdy, impact, legibility, tradition, attention, blocky, bracketed, ink-trap feel, soft corners, dense.
A heavy, headline-oriented slab serif with broad proportions and emphatic, rectangular serifs. Strokes are largely even, with subtle modulation and rounded joins that keep the shapes from feeling brittle. Counters are compact and the overall color is dense, while terminals and serifs read as firmly cut, slightly softened blocks. The lowercase is robust and straightforward, with a roomy, readable rhythm in text despite the weight, and numerals match the same chunky, stable construction.
Best suited to display roles where mass and presence are assets—magazine headlines, posters, identity wordmarks, and packaging titles. It can work for short bursts of text such as subheads, pull quotes, and labels, where its sturdy slabs and dense color help anchor layouts.
The tone is bold and assured, blending a classic, print-like seriousness with a slightly retro, poster-ready presence. It feels grounded and workmanlike rather than delicate, projecting clarity and impact in a way associated with editorial headlines and traditional signage.
The letterforms appear designed to deliver maximum impact with a traditional slab-serif voice, prioritizing bold readability and a strong typographic silhouette for attention-grabbing print and branding applications.
The design maintains a consistent, squared-off serif language across capitals, lowercase, and figures, producing a strong horizontal emphasis. At larger sizes it reads as crisp and declarative; in longer settings the weight creates a compact texture that benefits from generous leading and spacing.