Sans Normal Afdov 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Kievit' by FontFont, 'Fontanella' by Latinotype, 'Joanna Sans Nova' by Monotype, 'Acorde' by Willerstorfer, and 'Werk' by Wilton Foundry (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, packaging, modern, sporty, energetic, clean, technical, modernization, motion, clarity, versatility, oblique, rounded, streamlined, geometric, tight curves.
This is a slanted, sans serif design with smooth, rounded construction and low stroke modulation. Uppercase forms are compact and slightly squarish in their curves (notably the round letters), while diagonals and terminals keep a crisp, cut feel rather than calligraphic tapering. Lowercase letters are compact with a relatively modest x-height and simple, single-storey shapes where applicable; counters stay open and the rhythm is even. Numerals are sturdy and legible, matching the same oblique stance and rounded geometry.
It works well for short-to-medium display settings such as brand wordmarks, campaign headlines, sports or tech-oriented posters, and packaging callouts. In interfaces, it can serve effectively for labels, buttons, and navigation where a forward-leaning, energetic tone is desired.
The overall tone is contemporary and kinetic, with an oblique forward lean that reads as fast and purposeful. Its clean curves and restrained detailing give it a pragmatic, technical confidence rather than a decorative or retro voice.
The design appears intended to deliver a modern oblique sans with rounded, geometric stability and strong legibility, balancing speed and clarity. It aims for a versatile, contemporary voice that feels active without relying on high contrast or ornamental features.
The italic angle is consistent across capitals, lowercase, and figures, helping long lines of text feel cohesive. Curves are generous and the joins are smooth, which keeps the texture friendly even at larger sizes while maintaining a crisp, engineered edge.