Sans Normal Ohbig 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Dunking Grotesk' by Fridaytype, 'Matahari Sans' by Studio Sun, and 'Loew Next' and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, contemporary, sporty, punchy, impact, clarity, approachability, modernity, versatility, geometric, rounded, sturdy, clean, high-impact.
A heavy, geometric sans with broad proportions and generously rounded curves. Strokes are largely uniform, with clean terminals and a steady, even rhythm across the alphabet. Counters are open and circular in letters like C, O, and e, while joins in m/n and the diagonals in V/W read solid and stable. The lowercase shows a single-storey a and g, a compact ear on g, and a short-shouldered r, giving the text a simplified, modern texture. Figures are robust and highly legible, with smooth bowls (6/8/9) and straightforward construction.
Best suited for display typography where strong presence is needed—headlines, posters, brand marks, and short marketing copy. It should also work well for signage and packaging that benefit from quick, high-contrast-at-a-distance recognition, especially at medium to large sizes.
The overall tone is direct and upbeat, with a friendly modernity that feels practical rather than formal. Its broad stance and rounded geometry project confidence and approachability, making it feel energetic and contemporary without becoming playful or quirky.
The design appears intended as a modern, high-impact sans that balances geometric cleanliness with approachable rounding, optimized for bold messaging and clear readability in display contexts.
The spacing in the sample text appears comfortable at large sizes, and the simplified lowercase forms keep word shapes clear. The design prioritizes clarity and presence, with consistent curve quality and minimal stylistic interruption.