Sans Normal Vimip 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, signage, modern, friendly, dynamic, sporty, clean, forward motion, modern utility, approachable tone, geometric clarity, rounded, geometric, oblique, sturdy, open.
A rounded, geometric sans with a pronounced rightward slant and sturdy, even stroke weight. Curves are built from clean circular/elliptical forms, producing smooth bowls in characters like O, C, and e, while joins and terminals stay crisp and uncomplicated. Counters are generally open and generous, and the overall rhythm is compact and energetic, with consistently angled verticals and a slightly forward-leaning stance across caps, lowercase, and numerals.
This style suits brand marks and campaign headlines where a clean, modern italic voice is needed, and it also works well for short UI labels or navigation where a compact, energetic tone helps. The sturdy strokes and open counters make it a solid option for posters and signage at medium-to-large sizes.
The font reads contemporary and upbeat, with a forward motion that feels active and confident. Its rounded geometry keeps the tone approachable rather than severe, making it feel friendly and practical while still assertive.
The design appears intended to deliver a modern, geometric sans italic that combines clarity with momentum. Its rounded construction and simplified forms suggest a focus on versatile display and interface use, prioritizing a cohesive, contemporary texture across uppercase, lowercase, and figures.
The lowercase shows simplified, single-storey constructions (notably for a and g), reinforcing a streamlined, geometric voice. Numerals match the same oblique posture and rounded construction, giving mixed alphanumeric strings a cohesive texture.