Sans Normal Apbob 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'June' and 'June Pro' by Schriftlabor, 'Anthro' by Studio Few, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: ui text, product design, signage, editorial, presentations, neutral, modern, clean, utilitarian, approachable, clarity, versatility, neutrality, readability, system design, geometric, rounded, open apertures, high legibility, even rhythm.
A clean sans with largely geometric construction and softly rounded curves. Strokes maintain an even, low-contrast color, with straight-sided verticals and near-circular bowls that read smoothly at text sizes. Counters are open and uncomplicated, terminals are mostly blunt with minimal shaping, and proportions feel balanced—capitals are sturdy and wide enough to hold clarity while lowercase forms keep an efficient, readable footprint. Numerals follow the same simple, rounded logic, matching the overall rhythm and spacing.
Well-suited to interface copy, product and brand systems that need an unobtrusive default sans, and general-purpose editorial or presentation use where steady rhythm and clear word shapes matter. It should also perform well in functional contexts like labels and wayfinding where straightforward forms and open counters aid quick recognition.
The tone is neutral and contemporary, prioritizing clarity over personality. Its straightforward shapes and calm rhythm give it a practical, no-nonsense voice that still feels friendly due to the rounded forms.
The design appears intended as a dependable, modern workhorse sans: simple geometric foundations, restrained detailing, and consistent forms aimed at broad readability and easy pairing in layouts.
The sample text shows consistent spacing and an even typographic color across lines, with clear differentiation between similar shapes (such as I/l and O/0) achieved through simple structural cues rather than decorative details.