Sans Normal Amlow 5 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Extrend' by Attractype; 'Pill Gothic' by Betatype; 'Copperplate New' by Caron twice; 'Fact' by ParaType; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, signage, editorial, presentations, branding, clean, neutral, modern, friendly, technical, general purpose, legibility, modern clarity, systematic design, versatility, open apertures, rounded terminals, generous spacing, even rhythm, geometric-leaning.
This typeface is a clear, contemporary sans with smooth, rounded curve construction and an even, steady stroke color. Letterforms lean toward geometric simplicity while keeping practical proportions, with open apertures and tidy joins that maintain clarity at a range of sizes. Capitals are straightforward and balanced; lowercase shapes are simple and highly legible, with single-storey forms where expected (notably the “g”). Numerals are clean and consistent with the rest of the system, with rounded bowls and uncomplicated silhouettes.
It performs well in interfaces and product copy where steady rhythm and clear forms are important, and it should also suit signage and wayfinding thanks to its open shapes and straightforward construction. The clean tone makes it a good option for editorial layouts, reports, and presentations, and it can support modern branding systems that favor simplicity over strong stylization.
The overall tone is neutral and modern, with a friendly, accessible character created by the soft curvature and lack of sharp details. It feels practical and dependable rather than expressive, lending a calm, utilitarian voice that suits information-forward design.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a clean contemporary texture. Its restrained detailing and consistent construction suggest a focus on broad usability across both display and text settings.
Spacing appears generous and consistent, producing an airy rhythm in the sample text. Curves remain smooth and controlled, and the design avoids quirky details, emphasizing clarity and uniformity across the set.