Sans Superellipse Soboh 7 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, signage, industrial, assertive, retro, athletic, high impact, brand presence, sign clarity, geometric uniformity, blocky, rounded, squared, compact, sturdy.
A heavy, block-driven sans with squared counters and generously rounded corners, creating a superellipse/rounded-rectangle construction throughout. Strokes are broad and uniform in feel, with tight apertures, compact internal spaces, and a strong vertical emphasis. Curves resolve into flattened arcs rather than true circles, and terminals tend to be blunt with softened edges, producing dense, stable silhouettes that hold their shape at distance.
Best suited to display settings where impact and quick recognition matter: headlines, posters, product packaging, branding marks, and wayfinding/signage. It can work for short UI labels or buttons when a strong, compact voice is desired, but the dense counters and tight apertures suggest avoiding long body text at small sizes.
The overall tone is bold and no-nonsense, with an industrial and slightly retro flavor reminiscent of stencil-less signage, athletic branding, and utilitarian labeling. Its chunky geometry and softened corners keep it friendly enough while still projecting strength and authority.
The design appears intended to translate rounded-rectangle geometry into a high-impact, contemporary display sans—prioritizing solidity, consistency across glyphs, and strong presence in large sizes. The softened corners temper the weight, aiming for a balance between industrial toughness and approachable clarity.
Uppercase forms read particularly compact and monolithic, while lowercase maintains clear structure through squared bowls and short, sturdy joins. Numerals match the same rounded-rectilinear logic, giving sets a consistent, engineered rhythm in headlines and short bursts of copy.