Sans Superellipse Saha 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Rochester Serial' by SoftMaker (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, app ui accents, sporty, assertive, modern, technical, dynamic, impact, speed, branding, clarity, rounded corners, oblique slant, compact apertures, ink-trap hints, high-clarity.
A heavy, oblique sans with rounded-rectangle construction and softened corners that gives curves a superellipse feel. Strokes are robust and fairly even, with tight apertures and compact counters that keep the silhouette solid at display sizes. The italic angle is consistent and forward-leaning, with squared terminals and subtle notch-like joins in places that add a slightly engineered, cut-in look. Overall spacing and rhythm read dense and purposeful, with sturdy numerals and a clean, no-nonsense uppercase.
Best suited to short, high-impact settings like headlines, sports and automotive branding, campaign graphics, and packaging where a bold, fast voice is desirable. It can also work for UI accents, labels, and badges, but longer reading passages may feel visually dense due to the tight apertures and strong slant.
The tone is energetic and driven, combining a sporty forward motion with a contemporary, industrial crispness. Its rounded geometry keeps it friendly enough to avoid harshness, while the weight and slant make it feel urgent and performance-oriented.
The letterforms appear designed to deliver a streamlined, contemporary italic sans that feels fast and confident, using rounded-rectangular geometry to stay cohesive and recognizable. The consistent slant and sturdy shapes suggest an emphasis on impact, momentum, and clear brand presence in display contexts.
The design favors strong word shapes and blocky silhouettes over open, airy forms, which boosts punch in headlines and branding. The italic is clearly a core part of the style rather than a subtle emphasis, giving text a continuous sense of motion.